Anirudh Gupta — Founder, IntentLedSales

“The Outbound Guy” — builds and runs intent-led outbound systems for B2B companies, daily, not in theory.

Anirudh has sent more than 3 million cold emails and run outbound for 50+ B2B companies — SaaS, agencies, and services — generating over $500K in qualified pipeline for clients. Every playbook on this blog comes from campaigns he personally builds, launches, and iterates every week inside client accounts.

Before founding IntentLedSales, he worked on growth at a cold-email platform, seeing thousands of campaigns from the inside: what gets replies, what burns domains, and why most “best practices” quietly stopped working. That pattern-matching across accounts is what IntentLedSales productizes — intent-led targeting, deliverability-first infrastructure, and offers that get meetings booked.

Today he runs IntentLedSales as a performance-based revenue engine for B2B teams, writes the playbooks published here, and answers questions in a 1,100-member outbound community.

Credentials

→3M+ cold emails sent in the last 12 months
→$500K+ in attributed client pipeline
→50+ B2B clients across SaaS, healthcare and fintech
→Scaled outbound to $50K to $100K+ MRR for clients
→14K+ LinkedIn followers
→1,100+ member private outbound community
→IIT Kharagpur Graduate

What he does now

IntentLedSales runs done-for-you outbound — list building, infrastructure, copy, and replies — on a lean base plus a fee per qualified meeting. See how the engagement works, or book a strategy call.