Anirudh Gupta — Founder, IntentLedSales
“The Outbound Guy” — builds and runs intent-led outbound systems for B2B companies, daily, not in theory.
Anirudh has sent more than 3 million cold emails and run outbound for 50+ B2B companies — SaaS, agencies, and services — generating over $500K in qualified pipeline for clients. Every playbook on this blog comes from campaigns he personally builds, launches, and iterates every week inside client accounts.
Before founding IntentLedSales, he worked on growth at a cold-email platform, seeing thousands of campaigns from the inside: what gets replies, what burns domains, and why most “best practices” quietly stopped working. That pattern-matching across accounts is what IntentLedSales productizes — intent-led targeting, deliverability-first infrastructure, and offers that get meetings booked.
Today he runs IntentLedSales as a fixed-retainer revenue engine for B2B teams, writes the playbooks published here, and answers questions in a 1,100-member outbound community.
Credentials
- →IIT Kharagpur alum
- →Previously built growth at a cold-email platform
- →Runs a 1,100-member outbound community
- →14K+ followers on LinkedIn
What he does now
IntentLedSales runs done-for-you outbound — list building, infrastructure, copy, and replies — on a fixed retainer. See how the engagement works, or book a strategy call.