The Outbound Lead Generation Agency You Only Pay When Meetings Show Up
Done-for-you B2B outbound on a lean base plus pay-per-qualified-meeting. No-shows are free.
How you're billed
Lean monthly base at roughly tech-stack cost + a fee per qualified meeting.
What our B2B Outbound lead generation agency has done for clients
NeoITO
An enterprise software product development agency. In their first two months of outbound they closed two deals, each with a ticket above $10K and lifetime value north of $50K.
Get Me Rank
One of the largest digital marketing agencies around. Paid media was giving them a high CAC, so they brought us in. In one of the most saturated niches on the planet, we built outbound from scratch: multiple ICP personas and AI-personalized sequences across 150 mailboxes, sending 3,000 emails a day for 3-6 positive replies daily. Result: a fully replicable in-house system they kept.
Gighz
An engineering design and IT consultancy serving OEMs across medical, aerospace, automotive and telecom. Their pipeline used to run entirely on referrals and trade shows. We automated their outbound end to end.
How we build, test, and run your pipeline
The whole thing runs in three phases.
Build
We research your ICP and work out the strongest offer to lead with, because the offer moves the numbers more than the copy. Then we set up US-IP Google mailboxes with deliverability done properly (SPF, DKIM, DMARC), landing around 99% in the inbox.
Every lead is enriched with live buying signals like hiring, job changes, tech stack and funding, pulled through list-building tools including Ocean.io, Prospeo, QuickEnrich and BlitzAPI.
Test
We run your offer, ICP and messaging as live variants against each other and let the data decide what wins, rather than guessing.
An AI qualification layer sits in front of your calendar and screens out bad-fit prospects before they ever book. Each month the losing variants get cut and the winners get scaled.
Run
Once it's working, outreach runs across multiple channels without stopping. When someone replies with interest, an appointment setter calls back within about 10 minutes, while an AI reply agent answers in under a minute and books straight into your calendar.
Everything we build stays yours: domains, mailboxes, lead lists and dashboards, all in your name.
Most outbound agencies get paid whether you get results or not
If you've worked with an outbound lead generation agency before, you know the drill. You sign a flat monthly retainer, and a few weeks later there are some meetings on the calendar, except half of them are no-shows you paid for anyway.
That's the core problem with retainers. You pay for activity, not outcomes, and the agency gets paid the same either way. The usual fallback isn't much better. Referrals and trade shows work until they don't, and there's no dial to turn when things go quiet.
We've sent more than 3 million cold emails in the last 12 months and put over $500K of attributed pipeline in front of clients. The pattern is always the same. The campaigns that actually work are the ones where the agency only gets paid when the client sees results. Most agencies refuse to work that way.
Why performance-based beats a retainer
Typical retainer agency
- Paid the same whether they book ten meetings or none
- You're billed for activity, not outcomes
- You pay for no-shows anyway
- Assets often stay locked with the agency
IntentLedSales
- Lean base at roughly what the tech stack costs
- A fee only per qualified meeting
- No-shows are free
- You own every asset, fully transferable
A meeting only counts once the prospect actually shows up. No-shows are free.
Check If Your Business QualifiesWant the full engine built and run for you? See our done-for-you outbound program.
Anirudh Gupta @theoutboundguy
I'm Anirudh Gupta, or @theoutboundguy to the 14,000 people who follow me on LinkedIn. I build and run outbound every day, so none of this is theory.
Over the past year I've sent more than 3 million cold emails, driven over $500K in attributed pipeline, and worked with 50+ B2B brands across SaaS, healthcare, fintech and agencies. For several of them, outbound became a $50K to $100K+ per month revenue channel. I've booked meetings with founders ranging from Sam Altman to YC-backed teams, and I run an outbound community that's now past 1,100 members.
I studied at IIT Kharagpur, and I treat outbound the way you'd treat an engineering problem: build the system, watch the signals, test everything, keep what works. That's the same playbook behind this outbound lead generation agency, IntentLedSales.
Frequently asked questions
Most agencies charge a flat retainer no matter what results come in. We work on a performance basis instead: a lean base priced at roughly what your tech stack costs, plus a fee for each qualified meeting, and no-shows don't cost you anything. That keeps our incentives lined up with yours.
Not at all. It's fully done-for-you, so we handle the infrastructure, the offers, the campaigns and the meeting booking. You don't need any prior outbound experience or an existing setup on your side.
Mostly B2B agencies, SaaS, IT and consulting, fintech, healthcare and professional services doing somewhere between $20K and $500K a month. If you sell to other businesses and have an offer that converts, outbound can work for you.
It varies, but several clients have booked qualified calls inside the first two weeks after launch. The mailbox and deliverability setup come first, so the early weeks are about laying a foundation before the pipeline starts to compound.
No agency can honestly promise closes, because that comes down to your sales team and your offer. What we do guarantee is qualified meetings that show up, with no-shows free, and full ownership of everything we build for you.
All of it. The domains, mailboxes, lead lists and dashboards are in your name and fully transferable. If we ever part ways, the whole setup stays with you.
See whether your business is a fit
We only take on 5 new clients a month. If a slot is still open, find out whether you're a fit.